Creativity | Connectivity | Opportunity
How it started
It was a crisp fall day in 2023, with winter just around the corner, when my extended family from Lakhimpur Kheri visited us on the eve of Bhaiyadooj. They brought with them Taal Gur—a handcrafted sweet made from the sap of palm trees. Its rich, earthy sweetness left me captivated, a lingering warmth that I couldn’t shake off. That single taste sparked a craving—an insatiable desire not just for more Taal Gur but for the stories and heritage it carried.
Driven by curiosity, I began searching for this delicacy across malls, supermarkets, and retail outlets in Lucknow. To my dismay, I found none. In a world dominated by mass-produced foods, protein supplements, and chemical sweeteners, these age-old handcrafted delicacies had been pushed to the margins, along with the cultural symbolism they carried.
Finally, at a Khadi outlet in Hazratganj, a hub for local artisans, I reunited with my “knacky pal”—Taal Gur. There, I met Mulayam, a local vendor who shared his struggles as a craftsman. Through his words, I glimpsed the harsh realities faced by artisans, vendors, and craftsmen: dwindling demand, lack of fair pay, and a disappearing legacy of traditional skills.
That moment was a revelation. It was clear to me that these artisans—bearers of our culture, history, and heritage—were fighting a losing battle in the modern economy. This realization sparked the idea for Gulliyans of Lucknow, a project dedicated to uplifting these forgotten voices, empowering artisans through financial literacy, legal awareness, and modern tools.
What began with a taste of Taal Gur transformed into a mission: to ensure that the timeless crafts and the hands behind them are celebrated, valued, and sustained for generations to come.
Our Mission
To empower local artisans, craftsmen, and small vendors by bridging the gap between their timeless skills and modern markets. Through financial literacy, legal awareness, and technological tools, we aim to revive cultural heritage, ensure fair livelihoods, and create a sustainable ecosystem where traditional crafts thrive and artisans reclaim their dignity and agency.
Empowerment
Legal Toolkit
Preservation
Lives Transformed
Every craft has a story, and so does every artisan behind it. At Gulliyans of Lucknow, we’ve had the privilege of meeting incredible people—local vendors, craftsmen, and artisans—who’ve worked tirelessly to keep their traditions alive. These are stories of resilience, hope, and transformation. From artisans who’ve found new markets for their skills to vendors who’ve gained the confidence to demand fair pay, every small victory has made a big difference. This space is dedicated to sharing their journeys—stories of lives that have been touched, challenges that were overcome, and dreams that are now within reach.
Legal & Financial Toolkit
The Legal and Financial Toolkit is a comprehensive resource designed to empower artisans, craftsmen, and small vendors by addressing the challenges they face in navigating legal frameworks and financial systems. Crafted with inclusivity in mind, the toolkit is available in English, Hindi, and Urdu, ensuring accessibility for diverse communities. It offers step-by-step guidance on essential topics like legal compliance, financial management, and accessing government schemes, equipping artisans with the knowledge they need to sustain and grow their businesses.
What sets this toolkit apart is its practical, user-centric approach. It incorporates visual aids, checklists, and real-life examples to make complex topics easier to understand and apply. To maximize reach and usability, it is distributed in both physical and digital formats, with the latter hosted on a dedicated website for easy access. By bridging the gap between traditional craftsmanship and modern business practices, the toolkit aims to create a sustainable ecosystem where artisans can thrive with confidence and dignity.
Hindi Edition
Available in print
English Edition
Urdu Edition
Available in print
How We've Grown
The road we have walked so far.
Our Initiatives
Revenue-Boosting Platforms
Empowering artisans
Gulliyans of Lucknow organised 5 gatherings at prominent city locations, providing over 125 artisans with a platform to showcase and sell their products. Through targeted social media campaigns on Instagram and Facebook, artisans increased their visibility and collectively achieved a 110% revenue boost, generating over ₹8,00,000 in sales.
Legal Awareness and Advocacy
The Legal & Financial Toolkit
Under the guidance of Prashant Singh Atal, the project developed and distributed a Legal Toolkit in English, Hindi, and Urdu. The toolkit covers key topics like intellectual property rights, taxation, and government schemes. Additionally, the initiative provided hands-on assistance to 25 artisans in filing loan applications and securing retail spaces to enhance their economic stability.
Digital Archive
Preserving Heritage
To ensure long-term impact, the project created a dedicated website featuring success stories, artisan directories, and digital access to the legal and financial toolkit. This platform bridges artisans with broader markets, fostering continuous growth, recognition, and community empowerment.
Financial Literacy and Training
The FLEAT workshops
In collaboration with NABARD and the Rotary Club, the project launched the FLEAT Program (Financial Literacy, Education, and Training). The program conducted 3 workshops on financial management, resource optimization, and loan applications, enabling artisans to make informed financial decisions and access critical funding opportunities.
Collaborations
Collaborated with 5+ organisations to widen the impact.
Rotary Club, Lucknow
Collaborated with Rotary Club, a globally renowned organisation to enhance the impact. Rotary Club aided in Providing access to essential resources, including legal toolkits, raw materials, and retail spaces for artisans.
Sakhi (Govt. Woman Artisans Unit)
Collaborated with the Government Woman Artisans Unit to gain deep insights into the processes and techniques used and how could they be practiced by budding artisans. Incorporated them in the toolkit.
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